Beyond Arno is built for movement.
Headwear designed for the outdoors, made to handle all conditions ranging from trails and mountains to coastlines and everyday life.
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HOW IT ALL STARTED
I’m Joey, the creator behind Beyond Arno.
I grew up in Australia, outdoors under the sun, wearing caps daily. In 2018, I moved to the UK and got into hiking more seriously. Spending long days on the trails made me realise how important a cap actually is for comfort, performance and function.
The problem was, I couldn’t find one that did everything well. Something was always off. It was either the fit, comfort, materials or it wasn’t functional. Most felt like accessories, not something built for real conditions outside.
So I made my own.
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THE NAME
Beyond Arno comes from a time in Florence, on the banks of the Arno River, where I lost my favourite cap.
Instead of just replacing it, I decided to create. It became the starting point for Beyond Arno.
The name comes from the apartment I lost my cap in called ‘Oltrarno’ meaning ‘Beyond the Arno’. Which is the river that runs through the city.
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THE PRODUCT
Beyond Arno is a product-first brand.
Every piece is designed with a focus on:
• Fit
• Comfort
• Function
• Durability
Built with intent. Headwear that works.
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THE BRAND
Designed in Australia.
Born down under worn all over.