Hey! I'm Joey the founder of Beyond Arno. We are an Australian outdoor brand built on the belief that headwear is more than just an accessory. It completes an outfit, reflects your personality, and provides the comfort, confidence, and protection needed for every adventure.

The idea for Beyond Arno came from years spent outdoors. Growing up in Australia, caps were part of everyday life. After moving to the UK in 2018 and spending weekends hiking, it became clear just how important good headwear is. Long days on the trail revealed the same problem time and time again. It was difficult to find a cap that got everything right. Something was always missing, whether it was the fit, comfort, materials, or functionality.

That frustration led to the moment that started it all. While travelling Italy, I lost my favourite cap. Instead of replacing it, I decided to create something better.

The name comes from the Oltrarno district of Florence, where the cap was lost. Oltrarno translates to "Beyond the Arno", referring to the Arno River that runs through the city. It serves as a reminder that sometimes moving beyond what is lost can lead to something even better.

Today, every Beyond Arno product is created with a simple focus: comfort, functionality, and durability. Designed in Australia and built for every terrain, our headwear is made for those who spend more time outside and expect more from what they wear. Every piece exists to help you go beyond.